Reuzel means lard in Dutch language. It's by no means a coincidence, since all pomades were originally made using lard as their base and apples as their fragrance. Reuzel the brand is quite young however. It was founded by Leen and Bertus, two barbers from the legendary Schorem barbershop in Rotterdam with more than 50 years of experience in the field.
Reuzel is here to make sure that as styles change, the attitude remains the same.