Jermyn Street has given the world a fair share of notable brands of premium cosmetics and Floris of London is most certainly one of them. It was founded all the way back in 1730, which makes it the oldest English retailer of fragrance and cosmetics. It has had many influential fans - with Winston Churchill, Marylin Monroe, Ian Fleming and Princess Diana leading the way.
Floris has remained a family business until the present day, as of now it is run by the 8th and 9th generation. It has held the only Royal Warrant of a perfume supplier to the court, granted in 1971 by Elizabeth II. herself.