Free shipping for orders above 80 EUR. 
20 000+ customers 
90 days return policy Aqua (Water), Lanolin Wax, Petrolatum, VP/VA Copolymer, Beeswax (Cera Alba), Tribehenin, Bis-Diglyceryl Polyacyladipate-2, Cetearyl Alcohol, Ozokerite/Microcrystalline Wax/Cera Microcristallina/Paraffin, Alcohol Denat, Ceteareth-20, Vinyl Caprolactam/VP/Dimethylaminoethyl Methacrylate Copolymer, Methyl Gluceth-20, Propylene Glycol, Fragrance (Parfum), PEG-40 Hydrogenated Castor Oil, PPG-3 Benzyl Ether Myristate, Tridecyl Stearate, Neopentyl Glycol Dicaprylate/Dicaprate, Tridecyl Trimelitate, Sodium Hydroxide, Phenoxyethanol, Caprylyl Glycol, Disodium EDTA, Ethylhexylglycerin, Hexylene Glycol, Hydroxyacetophenone, Red 40 (Cl 16035), Blue 1 (Cl 42090), Coumarin.
The year: 1999. Place: Orange County, California. To most, it seemed the barbering trade was breathing its last breath. Nevertheless, Layrite’s passionate founder, Donnie Hawley, was still in hot pursuit of perfecting his client’s haircuts. His technique was being hindered by the traditional petroleum-based products his patrons wore that wouldn’t rinse out. Never wanting to limit style, yet committed to an elevated standard of barbering; Donnie labored to find a solution. The end result was a water-soluble pomade formulated to hold like a wax and wash out like a gel.
Cement Clay by Layrite helps one get a strong-hold matte hairstyle. It gives one's hair shape and volume that will last for a long time. It is easy to work with during the day – e.g. when you do not enjoy your hairstyle after lunch anymore. It’s water based, so it’s easy to wash out, and has a classic coconut and vanilla scent.
How to use it?
Warm up a small amount of clay between your palms. Then apply it evenly to dry or damp hair. The drier the hair, the stronger and more matted the hairstyle and vice versa.
Volume: 120 g
Made in USA
