Any man can grow a beard. At least that's what Tomas, Adam and Marek had originally thought. But only until they saw the price tags of some of the high-end beard care. With all three of them being students they just fixed themselves another portion of instant noodles and sat there sullenly. After they had finished their noodles they got up, rolled up their sleeves and decided to create their very own brand of affordable yet proper beard care.